8:07 PM Posted by Vishnu Kumar
When it comes to Social media Marketing (SMM), Facebook plays the biggest role in achieving the business goals, increasing likes, shares and lead them to sales. Ask Yourself “Who This Guide Is For?” and “how does it related to your Business Goals?” if you can’t answer this question then you must be one of the business owners who waste time and money in marketing without any goals.
If you have a clear idea about “how this post suits your business goal?” then you can proceed the following post to get knowledge about how to improve your business leads through facebook marketing
20 Facebook marketing tips for small business
1. Integrate The Facebook into your marketing strategy
Facebook plays an important role in marketing strategy. So integrate the Facebook profile with business will improve your lead. It also helps to move forward to reach your goals.
2. Create Business Profile
Creating a business profile or fan page is a one step to reach your customers. You have to keep your profile as Professional and business oriented because a good Facebook page will give good thought about your good products or services
3. Have a Clear Vision
You must have a clear vision about your product because most for marketing strategists will do biggest mistakes in this area. In Facebook Marketing your goal should be focus on increase leads, not in increasing likes and shares
4. Build an audience
Once you create a business profile, invite the Facebook members who are related to your topic or interested in your area. You can also build an audience by adding Facebook fan page widget or like widget to your blog or website and also by sending email to your best customers.
5. Join Your Existing Friends
If your business profile is doesn’t perform well. Then add your existing friends and contact in your business profile. They will help you to reach out with millions of users and your Facebook will perform well
6. Improve your Personality
It means we are asking you to be more consistent. The more consistent you are, more easier to get new customers
7. Update your Profile Daily
Post at least a small content on daily basis because posting regularly will make your business profile up-to-date and it will show the potent of your business. Facebook is the best place to harvest your customers. So don’t waste your opportunities.
8. Have a goal for every post
Your goal should be generating traffic to your landing page from Facebook profile and convert them to lead. For this you to set a goal for every post that you are going to post in the Facebook profile.
Status Update = Comments
Link = Click Through
Photos and Videos = Likes and shares
9. Have Call-To-Action button
Once you started to contribute on Facebook and communicate with the readers. You have to give them an option to take some action on your profile. For that you need keep Call-To-Action button on your profile. This button will convert fans into customers
10. Go beyond your status.
Dashing with creative contents will be a good start for your Facebook profile. But you should also focus on adding creative images and videos on Facebook profile. These types of contents will easily grab the user’s attention.
11. Respond to customer Queries
Facebook is the wonder tool to reach your customers. It allows you to ask questions and reply for customer queries publicly. If you respond to the customer’s query. It will show your brand’s professionalism and contribution to the user
12. Join Facebook Groups
There are hundreds of Facebook groups available in different categories. Choose the groups that suit your brand and join them. The Groups will help you find new contacts which are interested in your area or industry
13. Post your Events
Promote your company events in the Facebook fan page. It helps you to earn some potential customers for your brand.
14. Respect Their Privacy
You be careful in handling customers profile because sharing their contact address, phone number in the internet without their knowledge will cause bad reputation for your brand.
15. Write a Relevant content
Make sure that you are writing relevant content to your users because a good relevant content will increase likes and shares for your page. Be careful, an unrelated contents will shows your profile as scam to the customers
16. Talk to Customers
Talk with your Facebook fans and get their feedback about your product. You should take notes on the customer’s feedback and try to satisfy them by modify your product features according to the feedback
Note – This is applicable only after getting feedbacks from many customers
17. Use Facebook Insights
Use Facebook’s insight tool to analyze and measure your performance of your Facebook profile. Clicking the Insights tab in your Facebook profile will lead to overview of your page performance. Now you can easily filter the likes, share and audience engagement of your face profile
18. Use the Insights Data Wisely
Make sure that you are tracking the right analytics and numbers in insights because tracking numbers that are unrelated to your business or marketing goals is waste of time
19. Find your profit center
There are lots of ways to generate lead to your business via Facebook media. You can link the Facebook profile to your website or sell your product directly on Facebook fan page or gathering a contact from Facebook profile and creating a strategy for selling products are some the strategies
20. Never Stop Experimenting
Marketing is all about implementing the new ideas and by experimenting it.
It is important because it will the results of your goals, performance and audience engagement. So don’t be afraid to test something new for your marketing.
Facebook helps business in many ways. I have listed some of them in this post. if you have different ideas or opinions in Facebook marketing please feel to share with me in the comment section. I always appreciate user with new ideas.
Tags: Facebook Marketing Strategies 2014, Facebook Marketing tips 2014
9:41 PM Posted by Vishnu Kumar
How to remove the bad Reputation
When your brand grows, both criticism and reputation will grow with it. So it is not an easy task to control your brand reputation. Here I am going to discuss about how to remove your company’s bad reputation.
What is online reputation management?
Online Reputation management is the practice of making business or people to best on internet. To accomplish this strategy we have to control their online search results. The frequently updated inaccurate information, misleading or outdated information will affect the business lead.
Why do companies need online reputation management?
Most of the users buy or purchase the products after reading the reviews in online. So we have to keep reviews positive. In order to maintain the good reputation company needs online reputation management
Methods that won’t Work:
a) Google Generate Reviews:
If the reviews are generated from Google, for example links from local business center, Google plus reviews etc. Then it is easy to remove the negative reviews.
Unfortunately, Most of the reviews are generated from third party sites. So it is not possible remove those negative reviews from Google search results
b) Contacting Site webmaster:
Rather Approaching the Google to remove the negative review. Better we can contact the website owners, webmasters etc. asking them to remove the content.
Unfortunately, Most of the webmasters won’t respond to mail or even if they remove the reviews still it will be crawled or indexed in Google. Un-indexing these URLs will take months or sometimes it will take years.
c) Google Public URL removal tool:
Google provides url removal tool to remove our private content or information that have to be remove immediately from the Google.
Unfortunately this tool also won’t work because we can use this tool to remove outdated urls , flag offending urls from Google search.
Method That Works:
Write Positive Reviews:
Push Negative reviews with Positive Review (Be careful, a self-review will be flagged as self-promotion which can cause site penalization)
Create the powerful profiles in different sites. The profile name should match the exact phrase/keyword (ranking for the negative reviews in Google search). It will help to push your negative search results from page 1 to 3 or 4th page.
Find Search Queries:
Find out the search queries that are ranking for negative reviews in top 2 pages. Create a content on that search queries to outrank the negative SEO and optimize your contents to rank in the 1st page of the Google search results
Apologize for your company messes up. Tell customers, why your projects are taking long time to complete. Give the solutions for bugs in your projects. Tell them when you will fix these problems. These kinds of activities will bad reputation on your product or company.
Monitor your Social Profiles:
Monitor what they are saying about your products or about your company in social media and respond to them immediately. An immediate respond will attract the attention of many users.
Remove Inaccurate and Duplicate Contents:
You have to remove duplicate, outdated or inaccurate listings from the business listing sites and make them updated with unique contents
Listen to Customers Feedback:
A good Branding is all about creating good reputation about your products or service. If your customers have feedback about your product or service, listen to them. Branding is an image of your service. If you are unwilling to the customer’s criticism and didn’t try to remove the issues on the customers having problem with, then it will definitely damage your brand.
Protect your brand:
Don’t hesitate to encourage other company’s program or your partner charities to link back to your company website. This can drive some more traffic to your website and also shows your brand present to the people
Tags:brand reputation strategy, how to improve brand reputation, remove bad reputation from google
5:01 AM Posted by Vishnu Kumar
5 ways to improve your brand awareness
What is Branding?
A brand is a vision or idea of your product or service which connect with the customers. The branding can be identified by company logo, name, website design etc. Branding will also help to build a good reputation. It builds an expectation to about your products and company.
Why Do We Need Branding Strategy?
A brand strategy will take your company to the new path. It will elevate the importance and relevance about your business, products and services.it will build a stronger relationship with customers and make your business more attractive to prospects.
Branding Tips and Tricks
1) Design a Website:
Website is a gateway to meet your online customers. It will help to gather the feedback's about your product
- Create a unique logo that explains your products because it will identify your brand to customers.
- Create a perfect a landing page for the products
- Write an optimized content
- Choose colours and fonts that suits your website
- Provide apps and widgets to improve the user experience
2) Create a Company Blog:
Most of the company owners don’t know the importance of blogging. Blogging is extremely beneficial which gain many advantages to company
Company Blogging uses:
- Creating a blog will help to increase the site traffic
- It converts traffic to leads
- A blog post can drive a long-term result
- It will establish your authority
- it will improve the brand awareness
- it will increase subscription lists
3) Participate in Social Media:
Creating Social media campaign or doing Social Media Optimization will in bigger sites like Facebook, Twitter, LinkedIn and Google plus will help promote your brand:
Social Media Tips:
- Twitter: Creating a custom formatted tweets and refreshing a fan symbol or emoji will catch the reader’s attention
- Google plus: G+ always welcomes the longer posts. A post starts with longer content will be encourage by Google plus
- Facebook: Main advantage of creating Facebook groups or fan pages is that your followers can directly receive the notification about your updates. Adding a Call-To-Action in Facebook posts will drive traffic and leads
- LinkedIn – it is well known for business marketing. Engaging with related user or companies those who are interested in your niche will help to build the relationship, increase branding value and generate leads
4) Press Releases or New Articles
Benefits of Writing Press releases or news articles
- It will build trust and converts the readers to customers
- Adding new press releases on regular basis will encourage the visitors to return to your website. Major search engines like Google, Yahoo, Bing etc. loves the site that regularly updates it contents
- Writing a press will increase your sites page rank
- It will help to build a relationship with your visitors
- Adding your credible sources like social media profiles, Company logo, company contact address and photos of CEO or MD will improve your presence
5) Improve Your Brand Reputation:
Branding reputation is the practice of making a company to look best on Internet
- A good Reputation will generate a lead
- It provides a customer satisfaction
- It will increase your brand’s popularity
Branding needs a company website, blog, social media, brand reputation press releases etc., to improve its awareness
Tags: a tips to increase your branding awareness, equity, loyalty, visibility, value, recognition
9:05 AM Posted by Vishnu Kumar
Top 10 Wordpress plugins can aid you to acquire an ultimate marketing strategy
Wordpress developers usually rely on the directory of their plugin. Usually, conventional programming starts from the scratch and this is the reason because of which each function needs a long as well as lines of code. This gives a slow rise of Wordpress as a Content Management System. Just assume, in case, you want to implement a very straightforward picture, so you need to start-up with 300 lines of code and if you need to upload 20 pictures, then you need to spend a few couple of hours.
Customize Wordpress for marketing:
The best choice will be, if you will go with choosing the 300 gallery plugins for Wordpress website. In order to get started just install, customize and upload. This will also the best way to explore your business by acquiring the best marketing platform:
There might be dozens of slider plugins that are highly compatible with the Wordpress platform, but there are a very few which are as worth-full as Royal Slider. This plugin is highly customizable as well as touch-friendly. This is also clean-coded which will allow the user to implement the various slideshows. Thus, this will bequeath the best marketing platform.
LiveChat is a very beautiful as well as responsive plugin that works very well for Wordpress website. You can implement this app on any king of Wordpress website in order to provide customer and sale support as there will be a plethora of customization options.
This is widely used for custom wordpress development and allows you to display the links in your desired look. Using this, you can easily develop a unique look and can use it for your own domain name. The plugin is designed such a way that you can also track the number of hits at each link.
This is a plugin which will allow the user to deploy various widgets with a variety of rules for displaying the ads.
php Bay Lite:
If you have every used Ebay for your business promotion, then this is the plugin which will aid you to widen each aspect of targeted Ebay traffic.
This reflects a grid layout which can also be employed to display the content in a very fresh and exciting way. The best thing about this plugin is that it has an outstanding minimalistic chessboard layout.
Just integrate your MailChimp with Multisite or any other existing website, the app will automatically add the users to the email list and sync all the existing users.
This plugin use shortcodes and executes all the reusable PHP code which is available on your page. The user can also organize, test as well as reuse all the PHP code along with the code of widgets and posts.
You can either download these plugins for marketing in order to expose your offered services or you can also hire wordpress developers for customizing the website using these plugins.
Tags: Wordpress plugins for marketing, Wordpress plugins for internet marketing, best Wordpress plugins for marketing
11:13 PM Posted by Vishnu Kumar
How to increase traffic through internal link building
What is internal linking?Internal linking is a process of linking one page with other page in your website. The page will go to the same domain. The main purpose of internal link is for navigation but it also helps to get relevant traffic to your site. So let’s say we have a page in our website which is attracting more visitors so we can use internal linking. We can link our site most valuable and profitable pages from other pages so users can spend more time in our site. Most of us click link pages of website everyday by internal linking.
Why internal linking is important?
Internal linking allows you to surf your website in a friendly way so they can understand what you are trying to convey your user. When internal links are properly arranged your website visitors follow the path that you want to show. Optimization of website by internal linking helps a search engine to know about your important pages. All websites have one or two key pages but site owner do not realize the importance of optimizing that pages so that everyone can see their valuable pages. Search engines are very smart and can easily realize which page you are giving more importance.
Here are few points which shows why internal linking is important
1. Anchor text is more users friendly.
2. Pass link juice easily
3. Higher ranking in Google by fast crawling
4. It will increase the time your users spend in your site which in turn decreases your bounce rate.
5. High PageRank as you get quality backlink from that page.
Ways of internal linking
One of the most important ways is to use same keyword as anchor text and use internal linking throughout your webpages pointing that critical keyword. This will give you higher ranking in search engine optimization. I suggest try to get most important pages of your site which are giving more profit. You can promote these pages by giving internal link of your site from other webpages. For example your site has four important pages, but if the content written on first page is giving more profit then you can use rest three pages for taking backlink to that page. Search engine should know about relevant pages of your site which will increase site popularity. Search engine gives more importance to body of the article than internal navigation. So try to place your link that appears in body of article. Your SEO strategy part should always include external as well as internal linking so you can get your other pages contributing value towards important pages. Try to include keyword rich text to your main navigation because if your most important sale will come in top of your page it will increase the chances of increasing sales. Additional navigation for your valuable pages will give you link juice. One way is to give your important pages in sidebar for example YouTube has highest page views the reason is side bar.
Google give importance to authority that means the number and quality of backlink and accordingly it will show result. So if your link contains the keyword then Google assumes the content of that page is related to keyword. Try to include keyword in your URL of webpages. Creating text link is also a good way to incorporate internal links to your website. Try to list your most important pages in footer of your site. One of the most crucial ways of getting backlink is through blog article. You can go for guest post from that sites you can get a backlink to your site.
Tags: internal link building strategy, internal link building tips, internal link building within content, internal link building strategy seo
3:41 AM Posted by Vishnu Kumar
What is SEO and Why Companies Need it?
Search engine optimization is a process of increasing visibility of your site in organic search result. Do you know 75% of people never go on next page? That means if your website doesn’t appear in first page you missed that traffic. According to a current survey in internet marketing, companies which are gained rise in sales in 2013 are giving more importance to SEO for their business. SEO has become web marketing strategy which is gaining more attention.
Why to hire SEO firm?
Effective search engine optimization consumes more time. Hiring SEO firm can give you dedicated staff. These possess the enough experience to establish effective SEO. The demand of SEO services have been increasing in recent years. Optimizing your site expand your business in a way, it will increase your ranking in search result that can increase your traffic. If you get more traffic then chances of getting more sales will increase. It enhances your revenue by increasing your sale. Hiring a reputed firm in SEO allow you to focus on main function. You will entrust your site SEO part to armed professionals who have right knowledge, enough resource and latest tool that your company might not have. Experts understand canonicalization, bounce rate and many other important aspects of SEO. They know the way how search engine algorithms are indexing web pages for search result .It will help you in achieving most of your business. SEO is the effective way for generation of more sales and promoting your business.
How to hire SEO Company?
Do some research in market before striking for a final deal with a SEO company. Industry presence and good reputation plays a major role to check about SEO firm. You can even start with forum site and you can contact with site owner about strategies. Make a list of firms providing SEO services then check the budget and their techniques. You can contact to those firms which are not charging more or which are within your budget. Cross out immediately to those firms have used black hat techniques and blacklisted. SEO firms are providing feedback and backlink report so try to choose those which provide regular report.
Reference can give you firm’s credibility. The relationship with your SEO firm is most important because you need to deal with regular basis. Some companies adopt black hat technique in order to show their clients fast result but this activity is a type of spamming which can increase your ranking in search engine for a short period. A thorough and good SEO service provides never adopt such activity because they maintain reputation and good will. They will employ only legal ways to increase visibility of your site in search engine.
A professional SEO service will give you quality backlink from high page rank site which automatically increase your web traffic. So ask the SEO firm how they are delivering results. They are doing SEO by marketing a website with keyword research and analysis, submission of press release, article and blogs and many more. These strategies not only attract buyers for your goods and services but it helps your website to market all around the world. They monitor your competitors and accordingly do their work. A good SEO service will try to increase productivity in minimum possible time.
You can check this for cheap and best seo services
For hiring SEO firm you need to consult with many companies but keep it as secret. Don’t enclose all details of one company in front of other company. Ask SEO firm, how they can help you figure out what you want in your business. Most of the companies present their strategy in the form of presentation in order to gain your confidence .but do the same with four to five firms then only you can decide which firms suits you best. You need to decide first what you are expecting for your business and accordingly choose the best firm. Your goal should be in your mind such as whether you want to increase your sale by 60% over the next 6 month or you want to increase popularity for your site.
Try to get other client result if the firm is ready to provide it shows their confidence. You can predict result by seeing their performance for their other clients. They do have creative people. Ask them to tell an incident in which they get appreciation and ask them how they did that. Try to get their failures, success, experience and their background. Ask them how they were founded and what their best experience yet.
Tags: Local seo services, affordable seo services, google seo services, professional seo services, organic seo services
12:42 AM Posted by Vishnu Kumar
6 Tentalizing Free WordPress Christmas Themes of 2013
With Christmas just around the corner, I’m sure many of you would be planning to decorate your website with one of the best WordPress Christmas themes. The robustness of WordPress has made it one of the most preferable web development platforms among developers, residing in different parts of the world. The sky-rocketing popularity of WordPress hasn’t been unnoticed by website owners, dealing in different businesses. WP developers keep on enriching the WordPress CMS sphere with updates and plugins that aid in extending the usability of the web development platform.
What’s the need to update your WordPress theme on a regular basis?
A majority of bloggers and webmasters have a tendency to equate “theme” with “design”. This is a wrong perception. Upgrading from an older WordPress version to a latest release doesn’t just refer to improving the visual features of a website but it also means adding a lot more functionalities to the existing site. With loads and loads of free-to-download WordPress themes available over the web, the task of upgrading to a latest WordPress version becomes easier. Modern WordPress themes are much more feature-rich as compared to the plain HTML and CSS files. Even though, it’s quite easy to upgrade your WordPress theme, every measure must be taken to ensure its proper maintenance and security.
Many possibilities with WordPress themes
Being a website owner, I’m quite satisfied with the features available with WordPress themes. Theses website themes have not only improved the overall appearance of my site but have even helped me update every bit of information that’s placed on the web pages. As an easy-to-use Content Management System, WordPress has helped me manage my website content in an effective and less time-consuming way.
I’m sure all you WordPress site owners reading this blog would definitely want to know about the latest WP themes that can be used for a blog or site. Well, with Christmas knocking our doors, I’d love to share some of the best WordPress Christmas themes that are free and can add that Christmas charm to your online appearance. So, without further adieu, let’s have a look at six of the best free Christmas WordPress themes:
If you own a WordPress-enabled Blogging site then the Christmas Blog theme is your best fit. The theme has a black and red combo where in you can see a girl wearing a red Santa outfit and widgets decorated in color blocks to set up a Christmas spirit. And, that’s not all, you also get myriad customizable options and a clear user interface to structure the theme as per your unique requirements.
This is yet another Christmas theme that’s perfect for alluring your visitors during this festive season. The theme is structured across a white background with lights, snow, colorfully packed gifts and a Santa towards the header. The basic idea of this theme is to reflect the joy and happiness that the festival brings with it.
Theme #3- Merry Christmas Theme
I’m sure you’ll definitely fall in love with this WordPress Christmas Theme because it offers you the ultimate opportunity of showing your customers that you’re truly wishing them a Merry Christmas, full of happiness and prosperity. While the Christmas tree ornaments are made to fall on the header, the widgets and other plug-ins are decorated with bells and trees for giving that perfect Christmas celebration look and feel.
This WordPress free theme comes with a beautiful combination of sassy pink and purple. Vibrant background, loaded with cute cartoon characters makes this theme a perfect fit for websites targeting kids. Features such as widget ready sidebar, google webfonts, custom shortcodes, cute error 404 page and a built-in Christmas countdown widget make this theme a hottest favorite among website owners.
Get your visitors indulged in the Christmas mood by installing this free WordPress Christmas theme. The minimalistic loaded look accompanied with an extensive admin panel allows the webmaster to use the theme in other occasions as well with the need for making minute customizations. Extend the festive mood of your customers by using the Christmas Story WordPress Christmas Holiday theme.
Christmas is the festival that makes the entire December month much happening and happier. In-line with this phenomenon, the free Christmas Gifts WordPress theme is what can dress up your blog or site for the Christmas Eve. You can see Christmas Gifts, vouchers, discounts etc. all set around for attaining and maintaining that perfect Christmas feel, all through the month of December.
Beautifying your blog or site with an eye-catchy Christmas WordPress theme is an excellent idea for marking a perfect year-end. By highlighting the warmth and magic of Christmas, you can conveniently impress your customers and keep them engaged in your products and services. I hope after reading my blog, you’ll surely get going with upgrading your WordPress theme to any of the exciting themes, mentioned by me. I wish you all the luck with your new WordPress theme experience!!!
If you wish to share your opinions/feedback on the information provided within this post, please pen down the same in the comments box below.
Tags: free Christmas wordpress themes 2013, top 10 best premium christmas themes for free 2013